Sure they may have already hit #2 on the Billboard Charts, but I don't really follow those anyway. I saw a bit of Macklemore back on BET's Backroom freestyle segment and thought he was good. I also read this piece on The Lefsetz Letter too (on the changing nature of the Music Business, highlighting how Macklemore is doing this independently). But it really wasn't until this Ellen piece that caught my attention.
But let's step back a bit. Macklemore has been around for quite a while, but partnering up with Ryan Lewis really set things up for him. Here's the breakthrough video for Thrift Shop. Stunning.
This is the video that caught Ellen's attention.
Oh, did I mention he's coming to Cleveland?? <iframe width="560" height="315" src="http://www.youtube.com/embed/hlVBg7_08n0?list=UUXYRdIXDdeZIf816EWAr5zQ&hl=en_US" frameborder="0" allowfullscreen></iframe> Tickets are almost sold out!