Monday, April 25, 2016

Article: How Quicken Loans Arena became one of the world's premier concert venues

Not my favorite place to see shows, but anything that promotes Cleveland as a destination - I’m for it.

QuickenLoansArena

"The Q's evolution as a top-tier concert venue can be traced back a decade. Over the past 10 years, Cavaliers majority owner Dan Gilbert and his ownership group have invested more than $40 million into upgrades at Quicken Loans Arena, including a new sound system, lighting, seating, scoreboards and more.

During that time, Komoroski and his team have put forth a major marketing effort to augment the arena's national profile.

'It's been our goal to have this kind of growth,' says Hallie Yavitch, The Q's senior director of events. 'There's been a lot of work to build our standing, such as making an effort to get on the first leg of the major tours.'"

(Via How Quicken Loans Arena became one of the world's premier concert venues | cleveland.com.)

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