Article: Rock Hall 2.0: It's evolution, baby

"While much of the construction is ongoing, a quick stroll through the museum already feels noticeably different than it did a few years ago. Fading is the almost clinical feel of the museum's atrium in favor of more deep reds and blacks and striking photos of artists — pillars of the museum's new branding. At the same time, Harris said there's a delicate balance of respecting the internationally renowned architecture but remaining true to the artform it honors.

'We can't treat the building as being too precious. This is rock 'n' roll,' Harris said. 'We can't be a slick shrine. We need to inject some grit and some attitude into what we do. These modernist spaces are terrific, but blank white walls after 20 years is not in the DNA of rock 'n' roll. That's where the color comes in.'

Todd Mesek, the Rock Hall's vice president of marketing and communications, added, 'This is not a museum in a traditional sense. There's a vibrancy. It's a communal space where people can come together — not where we say be quiet, be respectful and behave. Let's rock out.'"

(Via Rock Hall 2.0: It's evolution, baby - Crain's Cleveland Business.)