Sub Pop Experiments

I like this out of the box thinking...

Indie Sup Pop Considers Radical New Sales Model: Pay For The Toy And We'll Give You The Music Free - hypebot

"From early Nirvana through Mudhoney and on to Fleet Foxes and The Postal

Service, indie label Sup Pop has been putting out interesting and often fabulous music for decades.  But just like the rest of the recorded music industry, they're having trouble these days getting people to pay for it.

To combat the problem, the venerable indie label is considering flipping the basic music sales proposition on its head. 'Although Sub Pop is primarily known for its many fine artists and their really very fine recordings (also grunge), we're not at all opposed to expanding into the fine world of t-shirts, hats, beer cozies, and key chains,' says Sub Pop general manager, Megan Jasper. 'We used to give many of these tchotchke items away for free in an effort to entice people to pay for the music, but we're considering flipping our strategy so that people pay for the toy and receive the music for free.

Indie bands have already been experimenting with the concept of bundling downloads with a physical item, but this would be the first time that a substantial label made the shift."

(Continued... Indie Sup Pop Considers Radical New Sales Model: Pay For The Toy And We'll Give You The Music Free - hypebot)